Law Firm And Attorney SEO and
Internet Marketing
by Foster Web Marketing

SEO for Bing by Foster Web Marketing

We’ve heard all of the hype surrounding Microsoft’s new search engine, Bing. Some sites are announcing that the new search engine is already competing with Yahoo! for second place in the SE battle, and the reviews of Bing (”But it’s not Google”) seem to be pretty good so far. So, the question is: what can you do to optimize your site for Bing and strike while the iron is hot?

(And yes, you will start seeing Bing show up in your Google Analytics reports soon.)

I came across a pretty good blog post this morning which cites a number of other resources who have done case studies on what Bing looks at as opposed to Google and Yahoo! when ranking websites. One of those resources has a detailed chart showing a comparison of on-page factors of the number one websites on Google and Bing for the keyword term “seo services”.

In summary, the resource came to the conclusion that the number one ranking website on Bing was able to keep a leg up on the competition by

1. Having an older domain age, and
2. Having inbound links from websites that included the primary keyword in the referring site’s title tags- in other words, building inbound links from other SEO sites and directories as opposed to being from just anywhere.

Obviously you don’t have much control on domain age, but here is another search engine that is ranking with inbound links as, what seems to be, one of their primary ranking factors.

I don’t know how many times we tell clients and other webmasters this when they ask why they’re not ranking well for their keyword and keyword phrases, but we can take this chance as an opportunity to say it again: If you’re not maintaining some sort of (professional) link building campaign, you’re already ten steps behind the competition.

Quality content is key, obviously, but taking the “if we build it they will come (and link to us)” approach isn’t enough to rank number one for more competitive keywords and beat out competing websites who are taking the time every day (or hiring SEM professionals to do it for them) to acquire links from relevant and authoritative sites in order to increase their rankings and keep you buried in the search engines.

We’ve put together some pretty good do-it-yourself link building techniques which you could take a look at if you have the time to build links to your website on a daily basis. But, if you’re like most of our clients, you simply don’t have the time (or professional knowledge) to do this and, if that’s the case, feel free to reach out to us and we’ll be happy to tell you how we can help.

Whether or not Bing lives up to the hype remains to be seen, but one thing is for certain: now is the time for you to get ahead of the competition and improve your search engine rankings (on Bing, Yahoo!, and Google) with an effective link-building campaign.

About the author

George Murphy

George Murphy is the Web Marketing manager for Foster Web Marketing, the leader in website design for attorneys and attorney web marketing. To find out more visit http://www.fosterwebmarketing.com