Like it or not, Google Panda will affect your web marketing. But…there is good news. If you take a deep breath, re-evaluate a few strategies and press forward, you can actually benefit in a big way from Google’s algorithm changes. Here’s the gist of it: Google wants better, cleaner, more accurate search results and they [...]
For me, the month of June is right in the heart of wedding season. So when I initially read about Google +1, my first thought was, oh that’s nice, Google gets to bring a date. But some of the special ladies (re: products) Google has recently decided to introduce to their family (re: users) at [...]
We’ve been talking a lot about Google Places on this blog recently. There are a couple of reasons for that. We’ve been talking a lot about Google Places on this blog recently. There are a couple of reasons for that. Google Places is relatively new. Local search is believed to be the wave of the [...]
Keyword research and tracking is one of the most important aspects in any SEO campaign and finding a tool to help with this seems like it would be an easy endeavor. There are a handful of effective keyword research tools out there and we’ve definitely used our share to help us determine what will work best for us – and for our clients’ bottom line – which, of course, depends on search engine rankings.
Content quality of a site plays a big role in the site’s search ranking now, but one of the big questions is how much weight does the site’s authority bring to the table?
Our lives have become increasingly visual. Nowhere is this reflected better than online. Where we once expected to only see text, we now are bombarded by images. Well they say a picture is worth a thousand words, but can a picture be worth a thousand page views? Surprisingly, the answer can often be yes. One [...]
Don’t let the name of Google’s recent update, known as the Panda Update, misguide you – it’s not as friendly as it sounds and definitely looks for more than just good bamboo. Well, that’s what we’re led to believe anyway. Named after an engineer (not the cuddly animal we love to ooh and aww over at the zoo), the Panda update was designed to improve search quality by reducing rankings for low quality sites, therefore rewarding high quality sites.
Promoting your favorite local vendor and submitting a testimonial for a friend’s business can also boost your business – especially when a link is involved. If they use it on their website ask that a live link to your website is included in exchange for the testimonial. You will not only gain an inbound link, you can draw traffic from those that read your testimonial.
We all know how important local search has become. It seems like only yesterday when your Google search results window wasn’t chock-a-block full of local listings lettered A to E. Well just like back in school, you can think of these letters as grades. With the top 5 Google Local listings lettered A-E (I should [...]
Google Videos is going away, permanently. Google Videos, what the heck is that you might say? Do you mean YouTube? Sort of. Let’s take a brief look back at Google’s FIRST streaming video service, Google Videos: Launched in January 2005 Google acquires YouTube October 2006 June 2007, Google Videos acts as a search frameset, displaying [...]
