A Blog vs. an Active Blog by Foster Web Marketing
There are too many bloggers who promise to blog often with relevant material and end up falling flat. They fail to live up to their expectations and disappoint interested readers. I am not sure if it is because they lose sight of the value of blogging or, which is probably more likely, do not dedicate the time to think of ideas, write and post. I will admit blogs require a level of commitment, but they have a high ROI in terms of increasing Web presence, credibility and providing updated content to attract new visitors. So when you have a blog, you can’t just create one, it must be active and it can be done with a small commitment and a bit of planning.
Here are a few tips to keep your blog active:
1.   Set aside a specific time dedicated to writing blog posts and stick to it. Decide if you want to blog everyday, twice a week or maybe just new posts on Wednesdays. Once you decide, stay consistent and live up to the expectations you set.
2.   Provide interesting content that visitors and subscribers will find to be valuable. Start a list of potential blog topics and add to it as you come across information online and/or questions that will be relevant to your visitors. Check out current events, popular blogs or news articles and add your perspective if you are stuck for an idea. If you keep a list, this will cut down your brainstorming time when you realize you need to post.
3.   Invite guest bloggers. If you are stuck for content or want to provide other points of view, ask an industry leader, friend or client to submit a topic for a blog post and feature their writing. This will add variety to your posts and peak interest.
4.   Be careful with self-promotion. Although your blog is a way to self-promote, visitors want more than just a business plug or a reiteration of something else on your site. It is acceptable to mention contact details in a post, but be aware of adding a pitch and call to action unless it flows and fits with the content.
5.   If you find that you want to feature a blog, but tried to maintain and hit a few roadblocks, you can always ask someone to help or hire someone to alleviate some of the responsibilities.
Blogging is a great way to provide information and open your platform to feedback so you should not pass on using the outlet because you need help, seek the answers and get writing.
Posted Under: Uncategorized Tags: bloggers, blogging, Social Media
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Reader Comments
Great advice to lawyers who attempt the blog route. You give good specifics on how to make a blog effective.