There has been some talk about SEO being dead or dying, but is that really the case?
Truth: While the number of “SEO firms” and “SEO experts”continue to multiply and the industry as a whole gains more exposure (and more people think that working at home doing SEO is their ticket to freedom), there will be, as a [...]
Everyday, more professionals are accepting and adopting social media as an effective marketing tool. In the past, assumptions from the unknowing served as barriers to acceptance and deterred adoption.
To help sort through some of these popular concerns, that still exist even among adopters, I want to address the top five social media myths and excuses [...]
Sometimes, when we start getting caught up in advanced Internet marketing techniques like social media marketing and blogging, we start to forget some of the basics of search engine optimization SEO is, despite what a lot of people have been saying lately (probably because they’re mad about not ranking well for their keywords or because [...]
Recently, clients asked about the importance of including tags in their blog posts. What are they? How do they work? What do they do?
Tags are basically keywords. They are words and phrases used to categorize blog posts. If your blog post is about attorney blogging, you want to include the following tags: blogging, attorney, attorney [...]
Facebook, founded in 2004 as a student site, opened up to non-students in 2006 and now has a network of over 100 million users, making it an important and useful social media tool. It has transformed into a platform for students and professionals alike and helps bridge connections between top professionals who seem out of [...]
Twitter is one of the most effective tools for instant information sharing with your “Twitter associates” (the term used as opposed to followers and coined with credit to @jimconolly) and the entire Twitterverse. It is a tool that, when used effectively, should be updated frequently and provides a sense of “there is someone behind that [...]
I recently came across two lists which I think every attorney should look at when using Twitter.
The first: Twittering Journalists
I’m sure the folks on this list get follows and direct messages from attorneys and other professionals looking for exposure all of the time, so tip: take some time to build a rapport with them before you [...]
